Solution Providers For Your Life Science Business Challenges
Are your Thought Leader programs functioning appropriately?
BioPharma Advisors has found that many companies are reviewing and updating their payments to healthcare professionals. Many companies look for documentation on current payment trends to make informed decisions.
Here is a true-false test to see whether BioPharma Advisors can help you determine if your program is functioning as efficiently as possible. If you answer "false" to one or more of the following statements, please consider help from BioPharma Advisors.
Prior to product launch, pre-launch team members work with brand team members to update them on the Thought Leaders that have advised them to date.
We have short-term and long-term strategies regarding the activity and use of Thought Leaders, which are part of our overall brand marketing plan.
When different brand teams within the same company share Thought Leaders, there is a coordinated effort to determine the short- and long-term strategies of that Thought Leader's activities.
When our company works with an international Thought Leader, we coordinate with our global affiliates.
Our company has detailed profiles on our top Thought Leaders that contain their recent publications and areas of interest.
We have one-page biographies on all our Thought Leaders.
We actively seek feedback from our Thought Leaders (blind and non-blind).
We review our Thought Leaders' resume, interests and activities annually.
There is a detailed communication plan for our top Thought Leaders.
Our company maintains consistent fee levels for the services that our Thought Leaders provide.
If you have answered false to any of these statements, please contact us! Robert Nauman Principal BioPharma Advisors LLC 2500 Regency Parkway Cary, North Carolina 27518 USA (919) 654-6733 rnauman@mybpa.net
Thought Leader Management Consulting BioPharma Advisors, LLC
BioPharma Advisors offers this service to biotech and pharmaceutical companies that would like to improve their relationships and strategies with Thought Leaders.Thought Leaders have never been more important than in the current competitive environment.As sales force access to physicians continues to decline, Thought Leader advocates can help educate physicians about products and reinforce key messages.Market research indicates that having a well-developed Thought Leader strategy is one of the five key drivers to new products' uptake success.
Internal coordination can be especially challenging as companies work through partnering arrangements, strategic alliances, and joint ventures.Developing long-term relationships can be difficult when the medical liaisons’ Thought Leader target list changes, marketing and medical associates/managers change positions every two to three years, and the company's priorities change, impacting budgets and involvement with Thought Leaders.It would not be uncommon for a launch team to focus on a Thought Leader during the pre-launch phase and have the post-launch marketing team ignore that same Thought Leader.Good Thought Leader relationship management requires a certain mindset.Metrics are often not set up to reward employees for this customer focused behavior. Historically, biotech and pharmaceutical companies have struggled to successfully implement complex initiatives that span their matrix organization of multiple teams, regions and functions.No company within the industry is currently perceived as “The Best” in building and maintaining Thought Leader relationships.There will be a significant competitive advantage for the company that can successfully position and maintain itself as the best in the industry.Let BioPharma Advisors help your company improve Thought Leader relationships. LEVEL I BioPharma Advisors will work with your company to develop a strategy for a specific product or brand team that your company can use to implement to improve internal coordination and strengthen Thought Leader relationships. LEVEL II BioPharma Advisors will work with your company to develop a strategy for a business unit, for instance a neuroscience group that includes multiple products, that your company can implement to improve internal coordination and strengthen Thought Leader relationships. LEVEL III BioPharma Advisors will work with your company to develop a strategy that includes all brands and affiliates that your company can implement to improve internal coordination and strengthen Thought Leader relationships.